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The 5 Best Pillows in the UK Market Reviewed - Buyer's Guide

Are you ready to meet the top 5 best pillows that you can order online today? This time we went on the quest to find a perfect pillow, the one that is comfy, breathable, soft, supportive and good for your skin. Does it really exist? How did our search go? What were all the things that we were looking for? What traits do these top 5 need to have? Let’s find out!

Small product image of Panda Memory Foam Bamboo Pillow
  • Size: 60 x 12 x 40 cm
  • Weight: 1.5 kg
  • Materials: Cover: 60% polyester, 40% bamboo fibre Filling: 3rd generation memory foam
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Small product image of OTTY adjustable memory foam pillow
  • Size: 60 x 35 x 25 cm
  • Weight: N/A
  • Materials: Memory Foam & Microfibre
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Small product image of Eve memory foam pillow
  • Size: 66 × 42 cm
  • Weight: N/A
  • Materials: Cover: 100% polyester removable cover Filling: Memory foam
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Small product image of Simba hybrid pillow
  • Size: 75 x 50 cm
  • Weight: N/A
  • Materials: Stratos (phase change technology applied to soft cotton)
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Small product image of Casper Pillow
  • Size: 26 x 18 x 5 inches
  • Weight: 1.76 pounds
  • Materials: Cover: 100% cotton, polyester fabric lining, Filling: polyester microfiber
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10 Traits of a Great Pillow

Before we reveal the pillows that made it into our top 5, we will talk about the traits that a pillow needs to have in order to be a good pillow. There are many types of pillows on the market, duck down, memory foam, cotton, buckwheat, you name it. And it can all get a bit confusing. So, people often focus on the material when buying a pillow. They hear that, for instance, buckwheat is the best, and they go for it. But, the truth is, the material alone doesn’t make the pillow great. The way the pillow is made makes the pillow great. So, instead of judging the pillows merely by their materials, we will judge the pillows by the benefits that they must provide. We realized that this is the best way. So, regardless of the material that is been used in its manufacture, a good pillow needs to have the following traits:

  • High comfortability – Number one thing that you should be looking for in a pillow is undeniable comfortability.
  • Great support for your neck – Neck pain is one of the leading discomforts that bad pillows cause. Don’t let that happen to you. Neck pain is not just annoying, it’s a sign of things that have a bad influence on your health.
  • Hypoallergenic materials – Even if you don’t suffer from allergies, the hypoallergenic pillow can be a useful choice. Why? Because those types of pillows don’t harbour any harmful or dangerous particles in them. Also, these pillows can be good for your skin and hair.
  • Durability – Nobody wants a pillow that will lose its shape soon. So, be sure to know what is your pillows estimated lifespan.
  • Easy maintenance – Pillows that are hard to maintain can really become a nightmare. We’ve all been there. The best ones are washable, or easy to spot clean in the least.
  • Soft to touch – Top layer of the pillow needs to be especially gentle. Your skin will thank you for that.
  • Reasonable price – There are many overpriced pillows on the market and it makes pillow shopping pretty annoying. It’s never a bad thing to pay more for more quality. It’s even better from a long-term point of view. But, overpricing is another thing and we will point it out immediately.
  • Eco-friendliness – It’s nice to have a pillow made of materials that are safe both for you and nature. We highly support sustainable production and non-toxic manufacture of materials.
  • It’s not smelly and it doesn’t absorb odours and moisture – Many great pillows start their first day on the job with a bad smell. It’s not the end of the world, but pillows that don’t have it will always get a better score. Now, the real problem is if the pillow tends to absorb smells in general. You don’t want that.
  • Cooling effect and/or high breathability – Last, but certainly not least, we come to the cooling effect. Pillows that are able to regulate temperature or at least not retain heat are especially desireable. So, if you want a really nice pillow, be sure to look for this trait.

Now, since we have learned what are the things that we are going to be looking for in pillows, let’s start the countdown of our top 5 UK pillows!

What are the different types of pillows?

Before you go out and buy a new pillow, it’s important that you understand that there are various pillow types. Ideally, you’ll want to know enough about each and every one of them, before you decide to purchase one that fits your needs and sleeping position.


Microfibre or polyester fiberfill pillow are low-budget, affordable pillows. Considering that they’re affordable, they’re also one of the most popular types of pillows. They’re quite good for all types of sleepers, they’re mostly lightweight and hypoallergenic and they can be both firm and soft, as well.

However, affordability comes at a cost. These pillows tend to absorb heat and get quite warm during the night. Furthermore, don’t expect this pillow to last you a long time, as they tend to develop lumps rather quickly. Consider this a short-term investment, at best.

Feather and down

kids playing with feather/ down pillows

Feather and down pillows are a combination of feathers and down, which is a soft fibre resembling goose skin. These are one of the most popular pillows on the market, but since this is a blend, you have to pay attention to feather to down ratio before buying.

These pillows are good for all kinds of sleepers. They are easily moldable and offer solid support for your head and body. They’re somewhat affordable and they will usually last quite a while.

On the other hand, they could be too soft for some people, but that’s not all. They do need fluffing to retain shape, they’re quite difficult to clean, they’re not hypoallergenic and they do tend to get hot quite fast.

Memory foam

Memory foam pillows are becoming increasingly popular, mostly due to the fact that they offer amazing support and they perfectly contour your body, thus making them ideal for every sleeping position. Memory foam pillow offers amazing neck and head support, as well as some pain and pressure relief, if that’s something that might be bothering you. They never clump, they’re hypoallergenic and they’re quite durable.

On the flip side, memory foam pillows aren’t amongst the most breathable and they’re known to retain some body heat. Also, some of them could prove to be too firm for some side or stomach sleepers.


Wool pillows aren’t as popular as some other types of pillows, but they’re arguably one of the best options you could get. Wool is a natural, sustainable material, so not only would you be getting a comfortable pillow, but you’d also be saving the environment. Wool pillows are naturally hypoallergenic, they’re great at dissipating heat and they’re quite soft and comfortable.

On the other hand, wool pillows also require regular fluffing to retain shape, they could develop clumps and they aren’t the most durable option out there, to say the least. They could usually be replaced after a year or two.


Latex filling in a pillow

Latex pillows are known for two things – hypoallergenic properties and remarkable support for your head and neck. Latex pillows are amazing when it comes to supporting your head and being simultaneously comfortable. They’re soft and cosy, they mould around your head perfectly, they’re sustainable and biodegradable. On top of all that, latex pillow rarely ever get hot, so they’re a great choice for hot sleepers.

The most obvious drawback of latex pillows is the fact that some people are allergic to latex, so hypoallergenic properties don’t really apply to them. Also, they tend to have a certain odour to them and they are one of the most expensive pillows you could get. Finally, they’re quite thick, so most stomach sleepers won’t find them comfortable.


Cotton pillows are slowly, but steadily, losing their popularity. A cotton pillow is somewhat of a traditional pillow that isn’t really remarkable or too bad at anything it does. It’s the perfect middle-ground pillow for those that don’t really need a lot from theirs. Their biggest advantage is that they’re very easy to clean. Aside from that, cotton pillows are odourless, they’re quite lightweight and breathable and they’re hypoallergenic by nature.

However, they can get mouldy if not washed regularly, since cotton absorbs moisture better than most other materials. They could also get lumpy and they’re not the best choice for those looking for a contouring pillow.


an image of a buckwheat pillow's filling

Buckwheat pillows are fairly new to the western market, such as the UK. They’ve been quite popular in Asia for quite some time, but they’re just now catching wind in Europe and the US. As you can tell from the name, they’re filled with buckwheat, or buckwheat shells to be precise. These pillows are quite adaptable and mouldable, which means they offer solid neck and head support. They’re also quite long-lasting and durable, while also being quite cool and breathable.

On the other hand, the shell fillings can be quite noisy, which could be a problem for some. Also, these pillows are all but lightweight and they could be too firm for side or stomach sleepers.

Our top 5 picks for the best pillow in the UK reviewed

Panda memory foam bamboo pillow

Panda company is one of our favorites and it’s not because we’re biased. We’re really glad to see many new companies grow with sustainable resources and including new and different materials in the sleep market. As for this pillow, you know it – it’s made of bamboo viscose fabric which is natural, breathable and good for your skin. So, let’s begin!

Product image of Panda Memory Foam Bamboo Pillow


  • Highly comfortable.
  • Good whole-body support.
  • Breathable and hypoallergenic.
  • Doesn’t retain heat, odours or moisture.
  • Eco-friendly – one of our favourite things about this pillow!
  • Pretty affordable for an eco-friendly and health promoting product!


  • Getting used to height and design of the pillow may need some time. Also, the pillow may need airing after unpacking.

Make sure to check out their other eco-friendly products on the Panda website, and if you want to learn more about the Panda pillow, read our review!

OTTY adjustable memory foam pillow

The Otty pillow is made with promoting healthy sleeping postures in mind. It’s supposed to be highly breathable and suitable for all sleeping positions. So, let’s get into it shall we?

product image of OTTY Adjustable Pillow


  • Very comfortable to sleep on.
  • Great for all sleeping positions!
  • Regulates temperature.
  • Provides great neck support and promotes healthy body alignment.
  • Breathable and hypoallergenic.
  • Affordable price.


  • Softness level may not be ideal for everyone. Although, the pillow is very comfortable.

If the Otty pillow seems like the right pillow for you, you can order it online on the Otty website – however, if you want to read a full review before that, you can find it here!

Eve memory foam pillow

If you’re looking for elegance, you’re probably looking for eve. Eve pillow is also not only a looker – it has highly responsive high-quality memory foam and it falls in the category of some super affordable pillows. So, let’s see what eve has to offer:

Product image of Eve memory foam pillow


  • Great neck support.
  • Keeps its shape and has great responsiveness to pressure. Forget about fluffing with this baby!
  • Price is amazing.
  • Even though it’s not too soft, it’s very pleasant to sleep on.
  • It’s durable – a good investment if you’re looking for a long-time nighttime buddy.


  • Not particularly breathable.

The Eve pillow is one of many interesting products you can buy on the eve website. Make sure to read our review of Eve pillow before you decide to order it, too!

Simba hybrid pillow

This pillow is a great option if you are having trouble sleeping on a warm pillow. Simba comes space-inspired temperature regulation and adjustable height and firmness.

Product image of Simba hybrid pillow
  • Comfortable and gentle to touch.
  • Adjustable pillow height.
  • You choose the side – duck down or microfiber! Pillow has two different sides that give you different sensations.
  • Breathability level is pretty satisfying.
  • One side of the pillow is hypoallergenic.


  • The price – the price-to-quality ratio is amazing but we have to point out that you might need to save up some money for a high-end pillow like this one.
  • The cooling effect isn’t too strong. It’s more breathable than actually giving a cooling feeling.

Simba website offers a wide variety of products that you can order online. If you’re interested in this specific product, you can either get more info on their website or read our full review here.

Casper pillow

We’ve all probably already heard about Casper. Their top-of-the-line products are all over the internet and they’re there for a good reason. If you’re looking for a high-end pillow, you search will probably stop here.

Product image of Casper Pillow
  • PROS

    • Very comfortable.
    • Gentle cooling effect.
    • Doesn’t retain moisture or odours.
    • Great choice for people who want a soft and fluffy pillow, but don’t want a down pillow.
    • It has a pretty smart design. The pillows are made like a two-in-one. Plus, it has a gusset inside that controls reactions to shape and pressure. So – quite a useful feature.


  • Not perfect for neck pain. It can help some people, but it’s very individual.
  • Not hypoallergenic.

Visit the Casper website for more information to learn more about this product.


A search for a perfect pillow is not an easy one. Plus, there is one more aspect to it: The pillow that is perfect for one person doesn’t have to be perfect for the next one. After all, preferences in softness, flatness, materials, they are all very individual. Having all this in mind, we picked five pillows that have, let’s say, objective or “neutral” qualities. We were looking for health benefits, safe materials, smart designs and reasonable prices. So, as you have seen, our top picks were Otty and Panda. They fulfilled all of our criteria and ended the race as the best two. But, each one of these pillows is a winner for some happy sleeper!

FAQs about best pillows in UK

Finally, we thought we’d end things off by answering some of the most commonly asked questions about pillows. We firmly believe that sometimes, a simple answer to a simple question could be the difference between someone buying a product or not. Here are some FAQs about pillows we thought you might like to know the answer to!

How you wash your pillow depends on the type of pillow. Your best bet would be to read the label and instructions for the particular pillow you own.

This also varies from type to type, but in general, you should wash your pillow at least two times per year. Ideally, you’d wash your pillow once every three months.

There is no perfect pillow size for everyone. You’ll need to choose your pillow’s size based on your sleeping position and other sleeping preferences.

To choose the perfect pillow you first need to know which type suits your needs the best. Your needs and preferences range from sleeping position, head or neck issues and even allergies. Factor in all of those before you choose a pillow.

There are several different hypoallergenic materials that are suitable for people suffering from allergies, but in general, a latex pillow is the safest, hypoallergenic option.

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