When's The Best Time to Buy a New Mattress?
When to buy a new mattress?
There are many reasons to change your old mattress. Maybe you moved recently and left behind anything too heavy to move. Or maybe you’re buying your first new mattress as an adult. It could be even the fact that your old mattress began to wear down. Over the time and regular use foams may no longer spring back to life, springs may no longer be able to support your weight, and cover fabrics may begin to fray or even tear. All these are indications that buying a new mattress might be necessary.
Where to buy a new mattress?
Frankly speaking, you should avoid buying a mattress from brick and mortar shops unless it’s heavily discounted. Traditional mattress stores have a huge profit margin and there are only a few times a year when they’re willing to cut a deal that might favor the customer. This doesn’t really apply to multi-brand online stores as they usually run great discounts all the time. Likewise, the more modern brands are selling directly to consumers. Due to the cutting competition, the prices online are usually lower than those in the brick & mortar venue. The reasons are quite simple – companies compete with worldwide distributors online while at their brick & mortar shop, they only compete on a local level.
Let’s be honest – we don’t think you’re going to travel to another city, let alone country, to pick up your mattress. Being online allows you to order it from any other part of the world and to have it shipped directly to your doorstep. Additionally, online companies can save money from the fact that they don’t have to rent shops to exhibit the mattresses and personnel to work there, which allows them to make larger discounts.
The best times of the year to buy a new mattress
Although any part of the year is good for getting a new mattress, there are some times when you can get great discounts.
Months
May is the best month to purchase your new mattress and for a simple reason. The whole industry presents new products in June and they’re trending in September. So, when May comes, most of the companies want to clean out their older models. This convenient info can make you find some good deals which would greatly discount the price of the bed. Clearance sales are the most frequent in this part of the year.
You’ve all probably seen advertisements for ‘white sales’ in January. The late winter months are often slow for businesses since they follow the high spending months following the winter holidays. Enticement sales to spend your holiday cash often begin to pop up shortly after New Year’s, and this is especially true surrounding the sleep industry. Although a mattress investment may seem like a lot during this time of year, saving up to it might be worth the time.
Holidays
Most National holidays in the US include a three-day weekend and businesses like to take advantage of your being home to offer discounts and sales leading up to, and through the holiday. The weekend of Memorial Day (last Monday in May) might as well be the best time to get your mattress. This is because it combines two discounting factors – the month of May, and the holiday weekends. Thanksgiving, Memorial and Labor Day, as well as the 4th of July, are popular times of the year for shoppers to watch for special offers.
Thanksgiving in particular often offers huge discounts around Black Friday sales, and the sleep industry is generally overlooked at these times for more electronic based purchases. However, mattresses are a fairly large investment, and you should consider checking out local and online prices at this time.
Online deals
Cyber Monday, as well as Black Friday, are traditionally the busiest days of the year for online retailers. Cyber Monday is the first Monday right after Thanksgiving, and it’s a popular day for serious discounts.
Amazon Prime Day (mid-July) is an event exclusively made for Prime members. First, it was made to celebrate Amazon’s 20th birthday in 2015, and it has been a massive success for this company, so they decided to keep it and announce it every year.
Opening and closing of stores
New store openings, store closings, or moving sales can happen at any time of year and there are many incentives for you to take advantage of. This works for both physical showrooms as well as online companies. These types of sales usually have short, flashy advertising on television, online, and in newspapers. In the digital age of social media, following stores online is worthwhile as you can be notified almost immediately.
Conclusion
When you have determined that you need a mattress, don’t rush straight out and get one. First, make sure to take the time to determine your needs and comfort preferences for both you and your partner, if you have one. There are many sales throughout the year, with deeper discounts available as old model are replaced with newer ones. Also, be sure to discuss your needs with sales representatives to get what you need at the price you want.
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