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The Best Pillows UK For a Good Night's Sleep in 2023

TSA reviewer Connie Hack

Written By Connie Hack

Sleep Advisor

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How We Test

Our testing process

Featured image of the best pillows in the UK.

13 October 2023 6 min read

We've found the best pillows UK market has to offer its sleepers! We tested all of them and we're bringing this buyer's guide to you so you can find your ideal pick!

As you know, you can’t sleep comfortably without the best pillow. Also, you can’t wake up pain-free if the pillow doesn’t give you support to your head and neck to keep your spine always aligned. That is why it is important to have a new pillow, that you have chosen taking into account the position in which you sleep and a few other important things. as well.


Are you ready to meet the top 6 best pillows UK market has to offer its sleepers? This time we went on the quest to find a perfect pillow, the one that is comfy, breathable, soft, supportive and pleasant to your skin.

The 6 best pillows UK for all types of sleepers

Trust us when we tell you that we have not lightly chosen the following 6 pillows, which we consider the best pillows on the United Kingdom market. We have considered many different features like craftsmanship, material quality, durability, breathability and manufacturers. In front of you are the best pillows that the UK sleep industry has to offer.
our reviewer holding the Panda memory foam pillow
Panda Memory Foam Bamboo pillow
Top Pick
our presenter Bo holding Emma Original pillow and sitting on a bed in our studio
Emma Original
Best for All Sleeping Positions
a product image of Relyon Superior Comfort Slim Latex Pillow.
Relyon Superior Comfort Slim Latex Pillow
Best Latex
a product image of simba hybrid pillow with stratos
Simba Hybrid Pillow
Best for Stomach Sleeping
a product image of Aeyla Dual Pillow
Aeyla Dual Pillow
Best for Back Sleeping
Product image of OTTY Deluxe Pure pillow.
OTTY Deluxe Pillow
Most Sustainable

Top Pick: Panda Memory Foam Bamboo pillow

Panda has been consistently making some of our favourite bedding products, and the Panda Memory Foam Bamboo pillow is no exception!
Top Pick
our reviewer holding the Panda memory foam pillow

Panda company is one of our favorites and it’s not because we’re biased. We’re really glad to see many new companies grow with sustainable resources and including new and different materials in the sleep market.


As for this pillow, it is made of 3rd generation memory foam that is very supportive, while being bamboo-infused at the same time. Bounce is great, so there is no danger of flattening.


Bamboo cover is gentle to our facial skin, breathable, durable, naturally antibacterial and hypoallergenic, making it ideal for allergy sufferers. Stitched pillow protector is there to prolong service life of your pillow. Panda is so confident in the quality of its product, that the Panda pillow comes with a 10 year warranty.


Make sure to check out their other eco-friendly products on the Panda website, and if you want to learn more about the Panda pillow, read our review!

  • Size: 60 x 12 x 40 cm
  • Cover: 60% polyester, 40% bamboo fibre
  • Filling: 3rd generation memory foam
  • Weight: 1.5 kg


An icon depicting a medal indicating a warranty
You get 10 year warranty.
An icon depicting a leaf indicating hypoallergenic properties
Bamboo is naturally hypoallergenic and anti-bacterial.
An icon representing an eco-friendly & sustainable concept
Made from sustainably grown forests.


An icon depicting off gassing
A bit of off gassing is present due to memory foam.

Best for All Sleeping Positions: Emma Original

Not every pillow is going to suit every sleeping position. At least unless we're talking about the Emma Original pillow – then it might just be possible!
Best for All Sleeping Positions
our presenter Bo holding Emma Original pillow and sitting on a bed in our studio

This luxurious pillow is designed to give you maximum possible support, while at the same time being comfortable and pressure relieving. There are three layers plus cover. Pressure-relieving viscoelastic memory foam evenly distributes the weight, followed by a layer of HRX hyper-soft cold foam designed to keep your spine evenly aligned.


We also have a layer of highly breathable memory foam so as not to wake up sweaty, which is not uncommon when you sleep on a memory foam pillow.


The whole pillow is encased in a vegan, non-toxic, machine washable and hypoallergenic cover. According to Emma, it is suitable for all three sleep positions because you can remove layers as needed.


Check our Emma Original pillow review. 

  • Size: 40 x 70 cm
  • Cover: 98% polyester, 2% elastane
  • Filling: 3 layers of foam
  • Weight: 1.3 kg


An icon depicting a pillowcase/cover that can be removed
Removable cover
Removable cover makes maintenance easy.
An icon depicting chain links indicating durability
Durable & long lasting
The high quality materials ensure durability.
An icon depicting a medal indicating a warranty
2 year warranty
You are covered for 2 years.


An icon depicting a ruler indicating lack of different sizes & dimensions
One size only
Only one size is available (40 x 70 cm)

Best Latex: Relyon Superior Comfort Slim Latex Pillow

While latex pillows aren't that common, that doesn't mean they're not among the best. And the Relyon Superior Comfort Slim Latex Pillow is a prime example of just that!
Best Latex
a product image of Relyon Superior Comfort Slim Latex Pillow.

If you're in the market for a new pillow, the Superior Comfort Slim Latex Pillow from Relyon might be just what you're looking for.


This pillow is made of 100% natural latex, which makes it both comfortable and breathable – perfect for hot sleepers. Its core is thick and solid, offering excellent support as well as bounce and airflow.


The cotton cover is machine-washable and absorbent, keeping the pillow feeling fresh. The pillow also features instant pressure relief and optimal airflow thanks to the micro air bubbles in the latex. And if all that wasn't enough, Relyon backs their product with a 5-year warranty.


We did a full review of Relyon pillows so take a look to learn more.

  • Size: 66 x 40 x 13 cm
  • Cover: Cotton
  • Filling: Natural latex
  • Weight: 1.9 kg


An icon depicting a man suffering from a neck pain, illustrating a product that is good for back pain treatment
Neck support
Fantastic neck, shoulder & head support.
An icon depicting a pillowcase/cover that can be removed
Removable cover
Simply remove the cover and wash it.
An icon depicting a leaf indicating hypoallergenic properties
Latex is naturally a hypoallergenic material.


An icon depicting a stomach sleeper, illustrating product is not stomach sleeper friendly
Not for stomach sleepers
Some stomach sleepers might find it too tall.

Best for Stomach Sleeping: Simba Hybrid Pillow

If you sleep on your stomach, your pillow has to be extra adaptable, and many pillows fail in this regard. However, the Simba Hybrid Pillow is here to save the day!
Best for Stomach Sleeping
a product image of simba hybrid pillow with stratos

Simba does not have many products in its offer, but all products are premium and well-known in the British sleep industry due to their quality and the many innovations they have brought to the market.


The same is the case with the Simba Hybrid pillow with adjustable loft. In the middle of this pillow are breathable and lightweight Nanocubes that you can take out and put back whenever you want.


The other few layers of this pillow affect the temperature regulation, and the technology is space-inspired. It is 100% eco-friendly and hypoallergenic pillow. The Simba Hybrid pillow can be considered a medium firm pillow, but when you remove 5 to 10 handfuls of Nanocubes, it will be significantly softer.


Simba website offers a wide variety of products that you can order online. If you’re interested in this specific product, you can either get more info on their website or read our full review here.

  • Size: 45 x 70
  • Cover: Cotton
  • Filling: Simba Renew Fibres
  • Weight: N/A


An icon depicting a thermometer illustrating a good thermo regulating properties
Thermo regulating
Stratos technology keeps you cool/warm all the time.
An icon representing an eco-friendly & sustainable concept
Manufactured from certified & renewable sources.
An icon depicting a good value product
Considering the luxurious quality, the pillow comes at a bargain.


An icon depicting a ruler indicating lack of different sizes & dimensions
One size only
The pillow is available in one size only (45 x 70 cm)

Best for Back Sleeping: Aeyla Dual Pillow

Getting a good pillow for back sleepers can be tricky, as the loft is incredibly important. So, why not double your odds of success with the Aeyla Dual Pillow?
Best for Back Sleeping
a product image of Aeyla Dual Pillow

Sleep like a king or queen – regardless of your sleeping position! Aeyla Dual Pillow is perfect for any type of sleeper – side, back and stomach. It has a unique pillow-in-pillow design, with a removable insert that can be adjusted to create the perfect level of support and comfort for your and your needs only.


With this one, you'll never have to worry about neck pain again! Plus, it comes in two lofts – Mid and Low – so you can choose the one that's perfect for you. If you like your pillow a bit more supportive – go with a Mid – it’s more densely packed.


Finally, the machine-washable ultra-soft cotton cover makes it easy to keep your pillow clean, and the eco-friendly materials and green company policy mean you can sleep easy knowing you're doing your small part for the planet.


Aeyla Dual pillow is one of the best pillows on the UK market at the moment and we couldn't recommend it more, especially as it is suitable for all sleeping positions. If you are thinking of buying it, do check our Aeyla Dual pillow review to find out more about this pillow.

  • Size: 70 x 50 x 15 cm
  • Cover: 100% cotton
  • Filling: Microfibre
  • Weight: 1 – 1.2 kg


An icon depicting a washing machine, illustrating a product that is suitable for machine washing
Machine washable
Cover is completely machine-washable.
An icon depicting different groups of people
Suitable for all sleeping positions
Regardless of the sleep position, you'll find it comfortable.
An icon representing an eco-friendly & sustainable concept
Eco friendly
Down alternative fill. OEKO-TEX certificate.


An icon depicting a money bag indicating an expensive product
Higher price tag
The pillow is a bit expensive, especially when compared to similar pillows.

Most Sustainable: OTTY Deluxe Pillow

A clear conscious is ought to lead to better sleep. So, a truly sustainable and eco-friendly pillow like the OTTY Deluxe Pillow can help you rest in more ways than one!
Most Sustainable
Product image of OTTY Deluxe Pure pillow.

If you’re looking for a comfortable memory foam pillow for neck pain treatment, OTTY has always been a solid choice. But if you want a memory foam pillow that’s green and sustainable, OTTY is one of the very best. Their Deluxe Pure pillow is nothing short of amazing.


They took a sustainable material, bamboo, and one of the best temperature regulators, charcoal, and just combined the two. With this one move, they made a pillow that will not only protect you from overheating but also protect the environment from unnecessary pollution.


Not to mention that it’s also as comfortable as they come and a fantastic pick for neck pain. So, if you’re looking for a sustainable pillow that will better your sleep and fight the good fight at the same time, check our video & written review of OTTY Deluxe Pure pillow.

  • Size: 60 x 40 x 10 cm
  • Cover: Polyester (97%) & spandex(3%)
  • Filling: Open-cell memory foam; bamboo & charcoal infused
  • Weight: 1.5 kg


An icon depicting a man suffering from a neck pain, illustrating a product that is good for back pain treatment
Great for neck pain
The adjustable height allows you treat your neck pain.
An icon depicting a pillowcase/cover that can be removed
Removable cover
Easy maintenance due to removable cover.
An icon representing an eco-friendly & sustainable concept
Bamboo & charcoal combination is not only breathable, but also sustainable & eco-friendly.


An icon depicting a stomach sleeper, illustrating product is not stomach sleeper friendly
Not for stomach sleepers
Stomach sleepers found it too tall & too firm in most of the cases.
An icon depicting off gassing
A bit of gassing
Due to a memory foam, it is possible to experience some off gassing in the beginning.

6 features that define the best pillows UK

Before we reveal the pillows that made it into our top 6, we will talk about the traits that a pillow needs to have in order to be a good pillow and offer you a luxurious night's sleep. Through the history of pillows, they've changed – and there are many types of pillows on the market: duck down, memory foam, cotton, buckwheat, synthetic pillows – you name it. And it can all get a bit confusing. So, people often focus on the material when buying a pillow. They hear that, for instance, buckwheat is the best, and they go for it.

But, the truth is, the material alone doesn’t make the pillow great. The way the pillow is made makes the pillow great. So, instead of judging the pillows merely by their materials, we will judge the pillows by the benefits that they must provide. Scooms Hungarian Goose down pillow might be the best pillow for a sleeper who prefers sleeping on its side (not to mention the quality of product), but it might be the worst choice for someone who enjoys sleeping on its back. Therefore, we could say that the best pillow is a subjective award as we are not the same. We realised that this is the best way to conclude to avoid misunderstandings. So, regardless of the material that is been used in its manufacture and a personal preference, the very best pillows need to have the following traits:

High level of comfort and support for your neck

Number one thing that you should be looking for in a pillow is undeniable comfort as you want to ensure yourself a high level of comfort. Also, neck pain is one of the leading discomforts that bad pillows cause. Don’t let that happen to you. Neck pain is not just annoying, it’s a sign of things that have a bad influence on your health.

Hypoallergenic materials

Even if you don’t suffer from allergies, the hypoallergenic pillow can be a useful choice. Why? Because hypoallergenic pillows don’t harbour any harmful or dangerous particles in them. Also, these pillows can be good for your skin and hair and can help you to achieve the perfect night's sleep. Some of the best hypoallergenic materials is bamboo – which we already discussed in our article on bamboo's advantages

Durability & easy maintenance

Nobody wants a pillow that will lose its shape soon. So, be sure to know what is your pillows estimated lifespan. Pillows that are hard to maintain can really become a nightmare. We’ve all been there. The best ones are washable, or easy to spot clean in the least. Check our detailed pillow washing guide to learn more.

Soft to touch & reasonably priced

The top layer of the pillow needs to be especially gentle. Your skin will thank you for that. The softest touch is often present in pregnancy pillows. There are many overpriced pillows on the market and it makes pillow shopping pretty annoying. It’s never a bad thing to pay more for more quality. For example, getting a hight-quality memory foam pillow. It’s even better from a long-term point of view. But, overpricing is another thing and we will point it out immediately.

Eco-friendliness & not absorbing moisture and smell

It’s nice to have a pillow made of materials that are safe both for you and nature. No one wants to use a pillow made of Scandinavian duck feather if the manufacturing process is not animal-friendly. We highly support and value sustainable production, absence of animal cruelty and non-toxic manufacture of materials. Many great pillows start their first day on the job with a bad smell. It’s not the end of the world, but pillows that don’t have it will always get a better score. Now, the real problem is if the pillow tends to absorb smells in general. You don’t want that for your comfortable night's sleep.

Cooling effect and breathability

Last, but certainly not least, we come to the cooling effect. Pillows that are able to regulate temperature or at least not retain heat are especially desireable. For example, check our best silk pillowcases. Beside the natural material that are hypoallergenic and cooling, you can find space-influenced technologies like Simba's Stratos technology. So, if you want a really nice pillow, be sure to look for this trait.

How did we test the products from our list?

We want to explain to you in more detail how we tested the products on our list so that you know that what you are reading is not the one more copy / paste review that most of you can find on the Internet.

When we decide to test a particular product, we first check which delivery options are available, whether it is free delivery or paid extra. Also, let’s check the available sizes and everything else that matters for that first step. If we have any doubts about the product, we always contact support.

After that, we wait for the product to arrive and start our testing. We first check to see if there are any faults, and we recommend that you do the same, as this is crucial for warranty. After that we do a quality inspection where we check the seams and everything else we can, for example adjustable filling.

After that we are left with an overnight test and a maintenance test. During the overnight test, members of our test team sleep on a pillow. Each of them sleeps in different sleep positions, and we also have one hot sleeper. In the morning we compare impressions and in addition to checking all the characteristics of the pillow, we also know how to recommend which sleeping style it is suitable for.

Finally, we wash it in the washing machine or clean it in other ways listed in the emperor's instructions, to check if it will remain undamaged. This includes tumble dry also.


In conclusion, picking out the ideal pillow can be trickier than one would think. You have to take into account the cover, the filling, your sleeping position and many other small factors. However, we believe that as long as you go with one of the best pillows UK we've featured so far, you should be set for an ideal snooze!

FAQs about the best pillows UK

Finally, we thought we’d end things off by answering some of the most commonly asked questions about pillows. We firmly believe that sometimes, a simple answer to a simple question could be the difference between someone buying a product or not. Here are some FAQs about pillows we thought you might like to know the answer to!

How do I wash my pillow?

How you wash your pillow depends on the type of pillow. Your best bet would be to read the label and instructions for the particular pillow you own.

How often do I need to wash my pillow?

This also varies from type to type, but in general, you should wash your pillow at least two times per year. Ideally, you’d wash your pillow once every three months.

What is the right size of pillow for me?

There is no perfect pillow size for everyone. You’ll need to choose your pillow’s size based on your sleeping position and other sleeping preferences.

What is the best type of pillow for me?

To choose the perfect pillow you first need to know which type suits your needs the best. Your needs and preferences range from sleeping position, head or neck issues and even allergies. Factor in all of those before you choose a pillow.

What is the best pillow material for people suffering from allergies?

There are several different hypoallergenic materials that are suitable for people suffering from allergies, but in general, a latex pillow is the safest, hypoallergenic option.

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