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Urbanara Gora Pillow Review – 100% Natural for All Sleeping Positions

TSA reviewer Connie Hack

Written By Connie

CPD Sleep Consultant

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How We Test

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Presented By

Paige Our presenters

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1 April 2024 5 min read

In grave need of an all-natural cotton pillow? Gora Pillow might just be the one. Gora pillow is an all-natural, 100% organic cotton pillow that promises to provide you with a comfortable and restful night’s sleep.


An icon depicting a cotton plant, illustrating a product that contains cotton material
100% Organic cotton
Made from 100% & high quality cotton material.
An icon depicting a washing machine, illustrating a product that is suitable for machine washing
Machine washable
Easy maintenance due to being easy to wash.
An icon depicting a man suffering from a neck pain, illustrating a product that is good for back pain treatment
Great for neck pain treatment
Due to adjustable firmness, you can set the ideal position easily.


An icon depicting no warranty
No warranty
You do not get any warranty for this product.
An icon depicting a money bag indicating an expensive product
A bit pricey
Way more expensive than similar pillows on the market.

Who is Gora Pillow for?

When we talk about an all-cotton pillow, the first thing that comes to mind is comfort and breathability. And that's precisely what Gora pillow promises – a cool and comfortable and restful night's sleep.

With that in mind, Gora Pillow is for:

What do we use this product for?

If you're tired of hearing about how a pillow's used for getting a “great night's sleep” and “waking up rejuvenated”, you'll be pleased to learn that you can use this product to:

Standout features of Urbanara's Gora Pillow

What sets Urbanara's Gora pillow apart? Let's find out!

our presenter holding Urbanara's Gora pillow
100% Organic cotton pillow

If you value and appreciate organic and natural materials, you'll be happy to know that Gora Pillow is made of 100% organic cotton.

The filling material and the shell are both organic and are sourced from sustainable and controlled organic farming.

No toxic pesticides or fertilizers were used in the production of this pillow, which is good news for both your and the planet's health.

Adjustable firmness

You'll get 550 g (1.2 lbs) of cotton filling within this pillow and if you don't touch anything – you'll get a medium feel mid-to-high loft pillow that's more than suitable for back and side sleeping.
However, that's not where it ends.

If you're a stomach sleeper or you simply prefer resting your weary head on a soft, down-like cushion, you can easily remove the cotton filling and adjust the loft and firmness to your liking.

One thing to note is, if you do decide to do this, make sure you store the extra filling in a dry spot, away from dust and other household allergens.

To increase the loft – put the filling back in.

Machine-washable cover

Since the entire pillow is crafted from cotton – it is machine washable. In other words, you won't have to go through the hassle of taking it to the dry cleaners or figuring out DIY hacks to remove a stain.
You may wash it in its entirety or just toss the removable cover in the washer – either way's fine. Just pop it in your washing machine, set the temperature at 40°C and the cycle to gentle and let it air dry once you're done.

Don't bleach, tumble dry, iron or dry clean the pillow.


GOTS, or Global Organic Textile Standard, is the most recognized certification in the world when it comes to organic textile products.

This voluntary certification guarantees that the product you're buying is made of at least 70% organic fibres and that the entire manufacturing process meets environmental, processing, packaging, labelling and other standards.

Review of Gora Pillow

our reviewer Paige sleeping on Urbanara Gora pillow

It's one thing to list the features and another to see them in action. So, here's how the pillow performed.
First things first, we have to give credit where credit is due. The Gora pillow was one of the cosiest pillows we've ever tried and tested. It proved to be almost perfect for side sleepers as it provides ample support for the head and neck, without being too sturdy or stiff.

It made sure your head sank into it, so you can feel nice and cosy, but at the same time – it kept it in an optimal position.

The pillow is also very responsive and bouncy, which is kind of expected from an all-cotton pillow. Nevertheless, if you're one of those that switch sleeping positions during the night, this pillow will easily keep up with you. This also means you won't have to slap it 10 times in the morning to plump it up. It'll grow back on its own.

Finally, the pillow does a great job of keeping things cool, even in pretty hot weather. All this cotton allows air to circulate freely, ensuring you don't have to flip the pillow over multiple times a night.
One thing to note is, even though you can remove the fillings to make the pillow softer and less plump, we'd suggest doing it gradually and testing it as you go.

While you can put the cotton back in, it's not as easy as taking it out. And, if you do a bad job – you'll likely end up with an uneven, lumpy pillow.
We're going to go out on a limb and say you wouldn't enjoy a lumpy pillow.


  • Size: 75 x 50 x 12 cm
  • Weight: 550 g
  • Cover: Cotton
  • Core: Cotton
  • Loft: Mid-loft
  • Removable cover: Yes
  • Hypoallergenic: Yes
  • Warranty: None
  • Trial: 30 days
  • Delivery info: Free, 10-14 days

What we like about Gora Pillow

What we don't like about Gora Pillow

The common issues with Gora Pillow & how to solve them

As we've mentioned, the main issue we've run into during our tests is putting the organic cotton filling back in. It's deceptively easy.

Restuffing the pillow takes time, patience, precision, and a bit of elbow grease. But, if you have enough time and patience on your hands, and you don't mind doing a mind-numbing meticulous job – this shouldn't bother you too much.

Everyone else – do as we said. Chip away the cotton gradually until you hit the sweet spot. It's easier that way.

Check the alternatives to Gora Pillow

If you'd like to further explore your options – here's one you might like.

Aeyla (Mela) Dual Pillow

a product image of Aeyla Dual pillow.

Aeyla Dual Pillow brings a somewhat revolutionary design to the table. It's two pillows in one, which means you can easily tailor both the level of support, firmness, as well as the overall loft within seconds.

Pillow-in-pillow design is a great idea, in and out of itself. But, when you factor in the ability to pick and choose the loft right from the get-go, you get yourself a must-try pillow, just for the heck of it.

Check our full review of Aeyla Dual pillow.


An icon depicting a firm & supportive surface indicating support & firmness
Firm & supportive
Perfect balance of support & comfort.
An icon depicting a magnifier indicating high quality
High quality
Top-notch product that will last long time.
An icon depicting different groups of people
Good for all sleeping positions
Adjustable loft makes it easy to find your ideal positio


An icon depicting a money bag indicating an expensive product
High price tag
Way more expensive than similar products in the same category.
An icon depicting a ruler indicating lack of different sizes & dimensions
One size only
It is available in one size only.

What makes this product better than some other similar ones?

One thing we really love about the Gora pillow is how they've managed to hit a sweet spot in pretty much every relevant category.

Most pillows excel at a thing or two, but they often leave much to be desired elsewhere. Not this one, though.

The Gora pillow is both supportive and comfortable, it's adjustable to accommodate different sleeping styles, and it's also breathable to a very high degree.
An excellent all-rounder!

a closeup of unzipped Gora pillow

Is Gora Pillow eco-friendly or sustainable?

You wouldn't think this of an all-cotton product, but the Gora pillow is actually an eco-friendly and sustainable product. The pillow is made of 100% organic cotton, which is both biodegradable and renewable material. But that's not all.

Organic cotton is a sustainable and socially conscious material grown using environmentally friendly methods.
The growing of organic cotton uses 71% less water (since it's mostly rain-fed) and 62% less energy than the traditional cotton we see everywhere.

It also doesn't require the use of toxic pesticides or fertilizers which helps to protect local water systems and keep them healthy and clean.
So, yeah – this one shines bright green!

How did we test the product?

our reviewer pulling removing the pillowcase from Urbanara's gora pillow

We have a standardised process of testing all the products we review. This allows us to be as objective as possible and present you with an unbiased analysis of each product.

In this particular instance, we've put the Gora pillow to the test in the following ways:

  • Visual inspection
  • Hands-on inspection
  • Measured tests.

We have a standardised process of testing all the products we review. This allows us to be as objective as possible and present you with an unbiased analysis of each product.

In this particular instance, we've put the Gora pillow to the test in the following ways:

Overall impressions of the product after the testing

Overall, we can't find many (if any) things truly wrong with this one as far as performance goes.

As mentioned previously, this is a well-rounded product that's worth your attention.
We've experienced a perfect balance of support and comfort, it held up well under different sleeping positions, and it kept us cool and dry throughout the night.

The only thing we could find that might pose a problem to some is the price – and even that's not really a fair criticism since you get a solid value for money.

Overall, a solid 9 out of 10.

Spread the word

FAQs about your Gora Pillow

Can Gora Pillow be recycled?

Yes. This fully biodegradable all-cotton pillow from Urbanara can be fully recycled.

Will Gora Pillow fit my old pillowcase?

Yes. As long as your old pillowcase is a standard-sized pillowcase – it'll fit your new pillow like a glove.

Where is Gora Pillow made?

Gora Pillow is made in Slovenia but is sold in the United Kingdom.

Will Gora Pillow help me alleviate neck pain?

Yes. Gora pillow should help you get rid of neck pain.

Is Gora Pillow OEKO-Tex certified?

Yes. On top of GOTS, this pillow proudly carries an OEKO-Tex certification, so if you value certified quality – go for it.

How do I wash my Gora pillowcase?

Wash your Gora pillowcase at 40°C and wash it twice the first time you clean it. This will prevent natural cotton discolouration and help keep the fabric nice and white.

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About the author

As a CPD certified Sleep Consultant I know how important sleep is. And as a combination sleeper, I have found it difficult to get products to suit my sleep style. I have more than 2 years product testing experience with The Sleep Advisors which means I have slept on, with and under more than 500 products with varying degrees of success. This is added to more than 2 years experience as a product reviewer for Closer, Heat and Grazia magazines, so I've got a rigorous process. I love sharing my sleep testimonials with our readers and hearing their experiences too.
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